Services for the Underserved (SUS)

For 35 years, SUS has played a critical role in the NY community demonstrating that everyone in the city has the potential to live full, independent lives when given the chance. By providing services to those most in need, SUS has established itself as a leader in delivering solutions to New York’s crucial social problems.

The brand was in need of a refresh, along with a new visual system and responsive website that was easier for people to find potentially life-saving information. We developed a completely new brand system, content strategy and website which was revealed at the 35th Annual Gala, in New York City. This collaborative effort resulted in a tremendously successful launch, which drove significant recognition with philanthropists, investors and NY citizens.




UX workshops, Interviews, focus groups, planning, information architecture, design and development