Jim Beam

Jim Beam wanted to create a promotional campaign that would appeal to Millenials who are looking for a bourbon that truly defines themselves. How does one find truth? Celebrity tatoo artist, Kat Von D was the perfect fit as our spokesperson. Let the magic straight ball tell you how it is–a value added special whiskey pack. An iPhone version of the magic straight ball would also be available for bar-goers in a pinch and looking for some sage advice.


Client

Jim Beam

Services

Strategy, more about UX, interaction design, visual design, app design

Year

2008

Link

www.jimbeam.com


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