Dannon Light & Fit

Yogurt sales have been growing exponentially but Light & Fit was experiencing a dip in sales performance. Our strategy was to tap into various social streams to better understand consumer behaviors and overall sentiment toward the brand. The result was a campaign that offered users dietary and fashion tips from industry experts and celebrity spokesperson, Samantha Brown. A social platform was developed for users to come and view curated videos, comment and share opinions about the brand and a weigh in on a cause-related overlay to end hunger in America.


Client

Dannon

Services

Planning, Content Strategy, UX/Creative Direction, site Research, UI Design, Focus Groups

Year

2009

Link

www.dannon.com


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