Chevrolet

For over a century, the Chevy brand has built a reputation on heritage and developing a reliable American vehicle at an affordable price point. With much of their greatest influence from iconic creations like the Camaro and the Corvette, Chevy wanted to gauge their audience emotional status toward the brand and build buzz around some of their latest models. The task was to create a website and social platform experience that invited Chevy owners to show their pride. User-generated content was collected, curated and shared with followers, winning a number of great prizes. Celebrity loyalists were leveraged to help promote the event and users got the chance to chat with them about several of their most memorable Chevy moments.


Client

Chevrolet

Services

Technology Platform Strategy, Interaction Design, Visual Design, UX/UI

Year

2011

Link

www.chevy.com


Share